V8 Supercars back on track
Tuesday, October 5, 2010, 11:38 am | Reported by Kayla Brereton
The set-up for next month’s V8 Supercar race on the Gold Coast has just begun and despite last year’s drama, organisers are staying positive.
Organisers have taken a new approach this year, after spectator numbers dropped when international cars pulled out a week before last year’s race.
The newly-named Armor All Gold Coast 600 is set to be a hit, with a three-night music festival joining the motoring spectacular.
Cole Hitchcock from V8 Supercars Australia said the race has generated a positive response.
“The response this year has been really positive,” he said.
“We are going through a re-building stage after the issues from last year, particularly with the collapse of the A1 grand prix.”
“But we have started turning things around; the Queensland government have commissioned us to take the race back to its glory days.”
However, Daniel Gschwind, CEO of Tourism Council Queensland said last year’s drama has caused some damage.
“The drama last year was certainly not something that was welcomed by anybody,” he said.
“It was most unfortunate the way things developed. It’s never a good thing and has obviously done some damage to their reputation.”
The New Approach
Mr Gschwind says V8 Supercars’ new domestic approach, which focuses on the Australian market, is the reason they are back on track.
“I think this year is much more focused on the cars rather than the international race format that we have had in the past,” he said.
“This new approach will give better opportunities to promote the domestic market.”
With a domestically-focused approach, the event is likely to see more Gold Coast residents and families attend.
Rebecca Frizelle from the event’s major sponsor Audi, says the race now appeals to the entire community.
“You will see a lot of local people going. The Gold Coast needs an event that appeals to the entire community and this one does,” she said.
“They are building it so there is something for everyone including families, couples and individuals.”
The Armor Gold Coast 600 is expected to be viewed on television by millions of people around the world.
It is also expected to attract more than 200 thousand fans over the three days (October 22 – October 24, 2010), with tickets available online.