Lee Duffield

Edited by Lee Duffield
Freedom and Truth

Brisbane fashion festival changes direction

The 2009 Mercedes-Benz Fashion Festival (MBFF) in Brisbane had a style revamp last week with new venues, celebrity guests and exciting new opportunities for Queensland fashion students.

Festival director Lindsay Bennett says MBFF has “positioned itself as the premier fashion event in Queensland and generated national recognition for launching spring-summer collections to the country”.

The six-day fair was attended by a variety of celebrities including make-up guru Napoleon Perdis, former Miss Universe Jennifer Hawkins, model Kristy Hinze, Vogue Australia editor-in-chief Kirstie Clements, and Channel 10 newsreader Georgina Lewis.

Portside Wharf models show their summer style

Portside Wharf models show their summer style

The festival was launched with a show of leading Australian swimwear brands at Portside Wharf on Sunday August 23.

Swimwear models descended from a yacht onto the wharf-converted catwalk in bright print and retro-inspired swimsuits.

Timing got the better of some of the models on the narrow, single direction ramp with a few instances of models having to alter their path to avoid collisions.

Despite minor problems, the sun, bikinis and atmosphere kept the audience interested.

First-time festival-goer Rachael Black says she was surprised she enjoyed the event so much.

“I didn’t think I would be the type of person who would enjoy this sort of thing but at the end, I thought it was really cool, really different,” she says.

Summer styles for 2010!

Summer styles for 2010

New host

Brisbane City Hall hosted this year’s festival, taking over from the Hilton Brisbane hotel.

Jessica O’Connor says she goes to the festival every year and the new venue of City Hall has changed the feel of the festival.

“The Hilton ballroom is a lot smaller, so I think that in terms of ticket sales, they’ve done a lot better this year with the new venue,” she said.

“It’s made it more exciting and more interesting.

“There is definitely a greater diversity of people going.”

Strutting your stuff

Strutting your stuff

New talent

Building on its success last year, festival organisers also decided to extend the Creative Industries Program from last year’s two students to include two fashion students each from Tropical North TAFE Cairns, Sunshine Coast TAFE and Gold Coast TAFE.

In addition, a  new project called the Arts Queensland Indigenous Fashion Student program also sponsored one student each from Tropical North TAFE Cairns and Sunshine Coast TAFE.

“It is an absolute privilege to help foster a new generation of Queensland design talent,” Ms Bennett says.

For more information on the Brisbane Mercedes-Benz Fashion Festival, visit www.mbff.com.au